NE Sponsored Session: How to Create an Online Business
over 16 years ago
Alon Cohen (alon)239 posts
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Summary of the NE Sponsored Session at FNCE: How to Create an Online Business NE = Nutrition Entrepreneurs; FNCE = Nutrition trade show. Reported by Nancy Clark, MS RD CSSD The 2007 FNCE session sponsored by Nutrition Entrepreneur’s was “Thriving in a Virtual Business Landscape”, presented by NE members, website developers and Internet gurus Nadine Fisher MS RD and Teresa Pangan PhD RD. Nadine described a virtual business model and the benefits of having a virtual business. These benefits include:
Yet, despite all these advantages to working at home, the disadvantages cannot be overlooked:
Once you have decided you want to develop a virtual business, you need to find your niche and figure out how to market to that group. For example, if you are marketing to teens, you likely want to have a presence on websites popular with teenagers. Marketing ideas include pod casts, e-newsletters, and advertisements on the websites frequented by your audience. If you want to do web counseling, Nadine recommends you check out www.BitWine.com. This website offers free listing for RDs who want to do virtual counseling. After Nadine’s talk that outlined the basics of a home-based virtual business, Teresa Pangan presented her “real life” story of her experiences with her virtual business. Teresa shared some of the mistakes she made, and suggests that anyone who wants to start a virtual business should first ask:
Teresa emphasized the importance of having:
Teresa offered these tips regarding e-mail:
Both Nadine and Teresa offered hope and inspiration to nutrition entrepreneurs who are contemplating starting their business from home. For additional information, see their handouts at www.eatright.org (Monday Morning Meeting 8:00 to 9:30 am). NE member Nancy Clark, MS RD CSSD is author of Nancy Clark’s Sports Nutrition Guidebook (www.nancyclarkrd.com) and chair of the NE Author Specialty Group. ... |